The podcast has become the author’s best friend as far as learning about marketing a book is concerned. In terms of keeping up with trends in the industry, this medium brings the author and anyone else that sells books up to speed.

Podcasts usually record a conversation, or question and answer session, with a host and one or two other experts. The consumer listens to them for free online. The conversation is easier to follow and more entertaining than, say, a lecture provided by one person. Everyone can recall fighting off sleep while trying to concentrate on a lecturer for forty-five minutes to an hour. Or how about those three-page articles in magazines that can be tiresome to follow? With their back and forth banter, podcasts are livelier and generally have a good sense of humor, making them the better method to learn the fast-changing world of book marketing.