12/10/2014 — WHEN COMMERCE CREEPS INTO NOVELS

When I read a novel, there’s something sacrosanct about the relationship between the words and me. I become part of the world described by those words. I trust them, and the author behind them, not to violate our relationship and the world we’ve created. So when I find out some of those words are there because a corporation wants me to buy its product, I’m angry. If a character in a novel drives a Corvette, I want that car to be part of her personality, not some ploy to draw my attention to a particular brand. And when the dialogue defends the brand, as The New York Times says it does in Find Me I’m Yours by Hillary Carlip, I start to worry about literature of the future.