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Late Last Night Books

because so much reading, writing, and living happens after-hours

Late Last
Night Books
because so much reading, writing, and living happens after-hours
Since 2013
Gary Garth McCann, founder and managing editor
an ad-free magazine about fiction by authors Terra Ziporyn * Sally Whitney * Eileen Haavik McIntire * Gary Garth McCann * Peter G. Pollak * Garry Craig Powell * Jenny Yacovissi * Lily Iona MacKenzie * Todd S. Garth * Daniel Oliver
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Tag Archives: In the Game

Are You a Writer or an Author? The Business of Writing

Late Last Night Books
PETER POLLAK

Author of Missing (2019);  Inauguration Day (2017);  The Expendable Man (2011); Making the Grade (2012); Last Stop on Desolation Ridge (2012); In the Game (2014); & House Divided (2015)

23 JULY 2016 Are You a Writer or an Author? The Business of Writing

If you read any self-publishing magazines or blogs, you’ll come across dozens of columns on how to build your brand, use the latest marketing techniques, and approach your writing as a business. Anyone who is a business person first and an author second will decide what to write about based on their analysis of what the market is looking for. They will plan their marketing campaign early in the process, and spend thousands on pre-release publicity, on an audio version, and on a marketing firm that promises to put their book on the shelves of bookstores and libraries.

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