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because so much reading, writing, and living happens after-hours

Late Last
Night Books
because so much reading, writing, and living happens after-hours
Since 2013
Gary Garth McCann, founder and managing editor
an ad-free magazine about fiction by authors Terra Ziporyn * Sally Whitney * Eileen Haavik McIntire * Gary Garth McCann * Peter G. Pollak * Garry Craig Powell * Jenny Yacovissi * Lily Iona MacKenzie * Todd S. Garth * Daniel Oliver
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Tag Archives: Michel Houellebecq

HYPE: ARE YOU BEING SERVED?

Late Last Night Books
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SONIA LINEBAUGH

Author of At the Feet of Mother Meera: The Lessons of Silence, and the (unpublished) novels The Wisdom Project, The American Year, and the Hardest Thing.

23 JANUARY 2015 HYPE: ARE YOU BEING SERVED?

1/23/15 HYPE: ARE YOU BEING SERVED? BY SONIA LINEBAUGH

“The Intellectual Situation (The Hype Phase)” is a 2008 essay by the editors of n + 1 magazine. According to the writers, the hypeHouellebecq 1-23-15 cycle starts when “the ginned up enthusiasm of publicists combines with word of mouth (and blog) to create so-called buzz.” After the release date, “backlash surges alongside the ongoing hype.” Then follows “backlash-to-the-backlash.”

WhenI search Amazon for novels I get 750,111 results, 6992 of them hyped as best-sellers. French author Michel Houellebecq’s (pronounced WELL-beck) “Suomission” is one of them, an instant out-of-stock bestseller at $44.96 for the paperback edition in French. The ginned up enthusiasm comes from the media in general, not a few well-connected publicists.

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