Whether a new title is put out by a publishing house or is self-published, marketing experts advise that the work done months in advance of one’s release date is critical to a successful launch.

In addition to the burden of getting the book in shape in terms of content, the cover and the like, authors are asked these days to play a major role in advance marketing. These steps include building up following of friends, family and people who have expressed an interest in one’s previous titles, establishing a social media presence, and identifying potential reviewers.

In preparation for launching my sixth novel, Inauguration Day, on November 1, I offered advanced reading copies (ARCs) to a number of people I hoped would read the book and post a review in social media sites as well as on Amazon on launch day.