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Late Last Night Books

because so much reading, writing, and living happens after-hours

Late Last
Night Books
because so much reading, writing, and living happens after-hours
Since 2013
Gary Garth McCann, founder and managing editor
an ad-free magazine about fiction by authors Terra Ziporyn * Sally Whitney * Eileen Haavik McIntire * Gary Garth McCann * Peter G. Pollak * Garry Craig Powell * Jenny Yacovissi * Lily Iona MacKenzie * Todd S. Garth * Daniel Oliver
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Tag Archives: secret service

How the Sausage is Made, Part II: Launching a New Title

Late Last Night Books
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PETER POLLAK

Author of Missing (2019);  Inauguration Day (2017);  The Expendable Man (2011); Making the Grade (2012); Last Stop on Desolation Ridge (2012); In the Game (2014); & House Divided (2015)

23 OCTOBER 2017 How the Sausage is Made, Part II: Launching a New Title

Whether a new title is put out by a publishing house or is self-published, marketing experts advise that the work done months in advance of one’s release date is critical to a successful launch.

In addition to the burden of getting the book in shape in terms of content, the cover and the like, authors are asked these days to play a major role in advance marketing. These steps include building up following of friends, family and people who have expressed an interest in one’s previous titles, establishing a social media presence, and identifying potential reviewers.

In preparation for launching my sixth novel, Inauguration Day, on November 1, I offered advanced reading copies (ARCs) to a number of people I hoped would read the book and post a review in social media sites as well as on Amazon on launch day.

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